You might've heard of so-called "SMART" goals - Specific, Measurable, Achievable, Relevant, and Time-Bound. But we all know that people, companies, and governments are iffy at meeting the goals and resolutions they set.

That's why I'm disrupting the goal-setting space with a new innovation. Today, I propose STUPID goals. This framework helps you set goals that are infinitely more interesting and motivating than the old paradigm:



Sometimes it's also fun to use the alternative mnemonic:



Happy New Year, and may all your dreams and goals - maybe even brainy ones - come to fruition!

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